Art Director
Brand & Packaging Designer
Stockholm

Taking on new projects from May 2025

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Taking on new projects from May 2025 〰️

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ABOUT EMMA

Brand Designer & Strategist, Art Director, Creative Director, Packaging Designer, Creative Consultant, Problem Solver... Emma runs a one-woman design studio based in Stockholm, Sweden. She loves brands, food and all things Wes Anderson. 

Unique, Brand Identity

Hemglass, Packaging Design

Clear plastic bottle labeled 'Sonika' containing water, on a textured gray background.

Sonika, Brand Identity

Anders Knackar På, TV show graphics and logo

Photography Styling & Art Direction, Recipe Creation, Packaging design, Cookbook design


While focusing on Brand Identity & Packaging Design, I offer a wide range of services within graphic design and visual communication. For brand identity customers this means that I can help with the implementation of the brand guidelines as well, ensuring that the brand identity will work seamlessly and cohesively across platforms, and function well for all users. This is a crucial part of the brand identity process, as many brands are left with a nonfunctioning identity that looks pretty in theory but does not work in reality.

AREAS OF EXPERTISE

Logotypes

Typography

Colour palettes

Icons

Illustration

Graphic elements & patterns

Brand Guidelines

Photography Style Guide

Brand Identity


Brand Platform

Brand Voice Guidelines

Positioning

Brand Personality

Brand Architecture

Competitor Analysis

Brand Values

Brand Strategy


Art Direction

Creative Direction

Campaign & Concept

Photography: styling & Art Direction

Visual Communication


All print design, including:

Packaging

Editorial

Books

Print Production

Merch

Advertising

Surface pattern design

Print


All digital design, including:

Website

Apps

Social Media Campaigns & Templates

Digital


Signage Design

Exhibition/Event Design & Art Direction

Brand Environmental & Interior Concept

Environmental


WHAT CLIENTS SAY

“I wholeheartedly recommend Emma—the project was so professionally executed, and we are extremely happy with the final result! It truly exceeded our expectations.”

Victoria Sellberg, Marketing Manager, PODAB

“The most beautiful logo any company has ever had! Emma’s work is truly outstanding!”

Media production co. Flickan & Gorillan

“We particularly appreciated Emma's deep expertise in developing a new visual identity. With her structured approach, we felt completely at ease throughout the entire process”

Josephine Lilja, Marketing Director, PODAB

Selection of clients

Apotek Hjärtat

Arla Foods

ASSA Abloy

Cancerfonden

Expandia

Hemglass

HiQ

Hyresgästföreningen

Juristbyrån

Klein's Kitchen

KTH

Lantmännen

Lernia

Livsmedelsföretagen

Martin & Servera

Netonnet

Pernod Ricard

PODAB

Regeringskansliet

Rullebo

Sandvik

SEB

Skolporten

Stockholms universitet

Telia

Tv4

Unique

YOUMO

Zengun

Årets Kock