Art Director and creative consultant based in Stockholm
I design brands that speak directly to the hearts of your audience. Directly from the heart of your brand. Because people make decisions based on gut feeling and instinct, rather than logical thinking. The goal is a brand identity that is unique, cuts through the clutter and appeals to exactly the right people, but also an identity that is easy to use and maintain.
Successful branding is always based on a clear and solid brand strategy. Without this foundation, the visual aspects of a brand will just be decorative and not relevant to your audience. My work is always based on your brand strategy – and if you need help developing your strategic goals and honing in on your target audience, I will help you do this.
With all the pieces of the puzzle in place, we can create unique and relevant brand experiences together. Your brand is everything you do, say and breathe, and we need to make sure that your brand values are carried through consistently, in all type of channels. But frankly, we also just want to create something really awesome, that we're all proud of.
I believe great branding is:
What I do
With 15+ years of Art Direction experience from both agencies and running my own consulting business, I can help with most things design related, but my favourite work is related to branding (specifically creating new or modified brand identities and helping with brand strategy) or pure design (preferably packaging, books, web or app design).
Brand identity/visual identity
UI / UX
Photography Art Direction
Concept and idea
Annual Report Design and Art Direction
Martin & Servera