Redesigning Breakfast: packaging design/recipe creation/styling & Art Direction
Combining my two great passions in life, food and design, in this six weeks long passion project, where I created six delicious breakfast recipes, styled and photographed them (using only things I had lying around the house) and redesigned the labels of one of the ingredients at the same time.
The rules and boundaries were these:
I’ll share one recipe a week (on Instagram and LinkedIn), for six weeks straight.
It has to be quick. I can’t spend more than 3-4 hours a week on a quick and easy photo shoot in the living room. Done is better than perfect.
Same for the labels, don’t overthink it or spend hours perfecting details. Just go with the flow and have fun.
I’m not allowed to buy any props, I can only use things that are already in the house for styling and cooking.
I am however allowed (and encouraged) to alter details in Photoshop with AI tools. I thought this could be a fun challenge, to see if the generative fill features could work for things like this, and to practice my prompting.
What I learned:
I definitely upped my food styling and photography skills during these weeks, but I also realised how much I love working with professional photographers and food stylists in my job as an Art Director! It’s such a luxury being able to have a clear creative vision and seeing it being realised with the help of other professionals (as opposed to having a creative vision and having to accept that the end result with me behind the camera won’t be perfect, haha).
I realised how much I love working with food and food related projects, both Art Directing/idea and packaging design. And also, that I want to start sharing more of my recipes! Food blog/insta coming up...
The generative AI feature in Photoshop can work really well sometimes (especially when adding completely new things to an empty area of a photo or removing something) and really bad the rest of the time. But my prompting skills improved a lot, and I’m looking forward to seeing how the AI tools will develop. Can you spot the details I added to these images with generative AI?
