Art Director
Brand & Packaging Designer
Stockholm
Taking on new projects from May 2025
〰️
Taking on new projects from May 2025 〰️

ABOUT EMMA
Brand Designer & Strategist, Art Director, Creative Director, Packaging Designer, Creative Consultant, Problem Solver... Emma runs a one-woman design studio based in Stockholm, Sweden. She loves brands, food and all things Wes Anderson.
Unique, Brand Identity
Hemglass, Packaging Design
Sonika, Brand Identity
Anders Knackar På, TV show graphics and logo
Photography Styling & Art Direction, Recipe Creation, Packaging design, Cookbook design
While focusing on Brand Identity & Packaging Design, I offer a wide range of services within graphic design and visual communication. For brand identity customers this means that I can help with the implementation of the brand guidelines as well, ensuring that the brand identity will work seamlessly and cohesively across platforms, and function well for all users. This is a crucial part of the brand identity process, as many brands are left with a nonfunctioning identity that looks pretty in theory but does not work in reality.
AREAS OF EXPERTISE
Logotypes
Typography
Colour palettes
Icons
Illustration
Graphic elements & patterns
Brand Guidelines
Photography Style Guide
Brand Identity
Brand Platform
Brand Voice Guidelines
Positioning
Brand Personality
Brand Architecture
Competitor Analysis
Brand Values
Brand Strategy
Art Direction
Creative Direction
Campaign & Concept
Photography: styling & Art Direction
Visual Communication
All print design, including:
Packaging
Editorial
Books
Print Production
Merch
Advertising
Surface pattern design
All digital design, including:
Website
Apps
Social Media Campaigns & Templates
Digital
Signage Design
Exhibition/Event Design & Art Direction
Brand Environmental & Interior Concept
Environmental
WHAT CLIENTS SAY
“I wholeheartedly recommend Emma—the project was so professionally executed, and we are extremely happy with the final result! It truly exceeded our expectations.”
Victoria Sellberg, Marketing Manager, PODAB
“The most beautiful logo any company has ever had! Emma’s work is truly outstanding!”
Media production co. Flickan & Gorillan
“We particularly appreciated Emma's deep expertise in developing a new visual identity. With her structured approach, we felt completely at ease throughout the entire process”
Josephine Lilja, Marketing Director, PODAB
Selection of clients
Apotek Hjärtat
Arla Foods
ASSA Abloy
Cancerfonden
Expandia
Hemglass
HiQ
Hyresgästföreningen
Juristbyrån
Klein's Kitchen
KTH
Lantmännen
Lernia
Livsmedelsföretagen
Martin & Servera
Netonnet
Pernod Ricard
PODAB
Regeringskansliet
Rullebo
Sandvik
SEB
Skolporten
Stockholms universitet
Telia
Tv4
Unique
YOUMO
Zengun
Årets Kock