
Arla Milkbars
For several years I had the privilege of designing new milkbar posters for Arla's backlit milkbar dispensers, placed primarily in schools all over Sweden. It was one of my favourite recurring projects, as it was both challenging and truly creative – coming up with something new to meet the same brief over and over. The milkbar posters are something children see every day for several months, so we really tried to create something that would be fun to look at, with lots of details and hidden messages to be discovered.
My role: Art director
Client: Arla Foods
Agency: New Normal
Illustrators/artists: TsaoShin, Fideli Sundqvist
Photographer: Olivia Jezcmyk
Publishing prize nominated Arla milk world, paper art by Fideli Sundqvist, photo by Olivia Jezcmyk.
Arla trading cards, illustration by TsaoShin.
Arla Milk Festival Poster, copy by Paul Martinsson
Arla Milk Power Sports Team