ILSØ, brand identity and packaging design

Ilsø is a new skincare brand with a fantastic hero product that has previously only been prescribed by dermatologists and prepared in pharmacies on a secret recipe, for centuries. This inspired the packaging, flirting with the vintage pharmacy style. I was also inspired by the natural ingredients mastix and olive, and ended up illustrating them for the logo. Together with scenic imagery of Scandinavian nature, the brand’s roots and sustainability focus are conveyed.