I love branding
I’ve worked with branding in some shape or form for 18 years, with a couple of years on the client side as a Marketing Manager, before following my heart and switching to the creator side. It was the best thing I could have done (despite still paying off my mortgage for that long university degree). I absolutely love branding, especially designing new or modified brand identities for companies of all sizes. And I find that I still use a lot of that strategic marketing knowledge every day in my work as a creative, as I believe that all successful branding is based on a clear and solid brand strategy.
My heart lies in telling stories and making a mark, whether that is through a clever ad campaign or a well-crafted brand identity or packaging design. The important thing is that whatever is communicated evokes emotion and speaks directly to the hearts of the target audience.
With 15+ years of Art Direction experience from both agencies and running my own consulting business, I can help with most things design related. I take on projects both individually and in collaboration with other creatives, such as developers, copywriters, illustrators and photographers. Freelancer or full agency – it’s up to you!
I’m based in Stockholm, Sweden, but take on clients from all over the world.
Seventy-five Year Plan AB (2016-present)
Senior Art Director & Independent Creative Consultant. Working with own clients as well as various advertising and design agencies. Clients include Tv4/Nexiko, Cancerfonden, Regeringskansliet, KTH, Rullebo, Huge Fastigheter, Hyresgästföreningen, Klein's Kitchen, Ilsø, Livsmedelsinstitutet, Skolporten and various advertising agencies (with clients such as Telia, Sandvik, ASSA Abloy, Hemglass, Martin & Servera, Apotek Hjärtat and Netonnet).
New Normal/Kärnhuset (2008-2015)
Art Director. Working with Art Direction/concept, graphic design (specialising in visual identities/branding), web design, Art Direction of photo shoots etc. for clients such as Arla Foods, Juristbyrån, Stockholmståg, Stockholm University, Lantmännen, Livsmedelsverket, Fonus, Assistans för dig and Pensionsmyndigheten.
Layout Artist. Designing catalogues and PR material, planning and assisting at photo shoots.
Marketing Manager and Head of list research team. Responsible for marketing of conferences, from researching and setting up a marketing plan, to executing it (via media partners and contra deals, e-mail campaigns, web site campaigns, direct mail etc) and eventually debriefing, analysing and following up. Personnel Manager for a team of 12 list researchers, responsible for market research.
Berghs School of Communication, Stockholm (2021)
UX Design/Interface Design.
Shillington College, Sydney (2007)
Graphic Design and Art Direction.
Uppsala University (2004)
Bachelor of Laws – LBB, Commercial Law, International Business Law.
Uppsala University (1999-2003)
Master of Science – MSc in Business and Economics, Marketing.
Monash University, Melbourne (2002)
Marketing, as a part of MSc.
Malmö University (2004)
Designing with Adobe Illustrator.
Keep in touch:
E-mail me at: email@example.com