Arla Milkbars

For several years I had the privilege of designing new milkbar posters for Arla's backlit milkbar dispensers, placed primarily in schools all over Sweden (and every now and then in cafés or restaurants). It was one of my favourite recurring projects, as it was both challenging and truly creative – coming up with something new to meet the same brief over and over. The milkbar posters are something children see every day for several months, so we really tried to create something that would be fun to look at, with lots of details and hidden messages to be discovered. The milkbar posters have allowed me to work with some amazing illustrators, photographers and paper artists, like Fideli Sundqvist, TsaoShin and Olivia Jeczmyk, and to be nominated for the Swedish Publishing Prize.