Arla Milkbars

Arla Milkbars

For several years I had the privilege of designing new milkbar posters for Arla's backlit milkbar dispensers, placed primarily in schools all over Sweden (and every now and then in cafés or restaurants). It was one of my favourite recurring projects, as it was both challenging and truly creative – coming up with something new to meet the same brief over and over. The milkbar posters are something children see every day for several months, so we really tried to create something that would be fun to look at, with lots of details and hidden messages to be discovered. The milkbar posters have allowed me to work with some amazing illustrators, photographers and paper artists, like Fideli Sundqvist, TsaoShin and Olivia Jeczmyk, and to be nominated for the Swedish Publishing Prize.

My role: Art director and designer
Agency: Kärnhuset/New Normal
Client: Arla Foods
Illustrators/artists: TsaoShin, Fideli Sundqvist
Photographer: Olivia Jezcmyk

Above top: paper art by Fideli Sundqvist, photography by Olivia Jeczmyk. Above bottom: illustration by TsaoShin.

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I love branding (and food)

With 15+ years of Art Direction experience from both agencies and running my own consulting business, I can help with most things design related. I take on projects both individually and in collaboration with other creatives. Freelancer or full agency – it’s up to you.

I share a studio with a bunch of other creatives in a beautiful, old industrial building by Fridhemsplan, Stockholm. We work in different areas such as photography, illustration, content production, graphic and interior design, but all share a passion for food! The space ( includes a huge kitchen area and photo studio and is perfect for any food related project, including a full agency of passionate creatives. Don’t hesitate to stop by for a coffee!