Ice cream packaging design for Hemglass

Packaging design for several of the Swedish ice cream truck's ice creams launching throughout 2023. It was truly a pleasure coming up with fun identity ideas and logos, and designing these boxes, wraps and packages. I also got to illustrate a bit myself, which is always fun – but for Glassfabriken ("the ice cream factory"), where we get to peek straight into the fun factory where all the ice creams are made, I made the smart choice to work with a pro: talented illustrator Lisa Bodevik.

My role: Art director, designer and illustrator (Drömbåten and Ananasbåten)
Agency: Haus Grow
Client: Hemglass
Illustrator: Lisa Bodevik (Glassfabriken)

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I love branding (and food)

With 15+ years of Art Direction experience from both agencies and running my own consulting business, I can help with most things design related. I take on projects both individually and in collaboration with other creatives. Freelancer or full agency – it’s up to you.

I share a studio with a bunch of other creatives in a beautiful, old industrial building by Fridhemsplan, Stockholm. We work in different areas such as photography, illustration, content production, graphic and interior design, but all share a passion for food! The space (matstudionsthlm.se) includes a huge kitchen area and photo studio and is perfect for any food related project, including a full agency of passionate creatives. Don’t hesitate to stop by for a coffee!