Brand identity and packaging design for ILSØ Cosmetics

Ilsø is a new skincare brand with a fantastic hero product: an intensive care night balm for very dry and damaged skin, that has previously only been prescribed by dermatologists and prepared in pharmacies on a secret recipe, for centuries. When designing the brand identity and packaging, I was inspired by the natural ingredients and ended up making an illustration of the two main ingredients mastix and olive. Toghether with an environmentally friendly and high quality jar of really dark brown glass, the packaging also gives away a bit of the backstory, flirting with the vintage pharmacy style. The Scandinavian heritage is also a strong part of the identity, using beautiful imagery of Scandinavian nature.

My role: Art director and designer
Client: Ilsø Cosmetics

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I love branding

With 15+ years of Art Direction experience from both agencies and running my own consulting business, I can help with most things design related. I take on projects both individually and in collaboration with other creatives, such as developers, copywriters, illustrators and photographers. Freelancer or full agency – it’s up to you. I’m Stockholm based, but work with clients from all over the world. Just drop me an email and we’ll take it from there!