Brand identity and packaging design for ILSØ Cosmetics

Ilsø is a new skincare brand with a fantastic hero product: an intensive care night balm for very dry and damaged skin, that has previously only been prescribed by dermatologists and prepared in pharmacies on a secret recipe, for centuries. When designing the brand identity and packaging, I was inspired by the natural ingredients and ended up making an illustration of the two main ingredients mastix and olive. Toghether with an environmentally friendly and high quality jar of really dark brown glass, the packaging also gives away a bit of the backstory, flirting with the vintage pharmacy style. The Scandinavian heritage is also a strong part of the identity, using beautiful imagery of Scandinavian nature.

My role: Art director and designer
Client: Ilsø Cosmetics

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I love branding (and food)

With 15+ years of Art Direction experience from both agencies and running my own consulting business, I can help with most things design related. I take on projects both individually and in collaboration with other creatives. Freelancer or full agency – it’s up to you.

I share a studio with a bunch of other creatives in a beautiful, old industrial building by Fridhemsplan, Stockholm. We work in different areas such as photography, illustration, content production, graphic and interior design, but all share a passion for food! The space ( includes a huge kitchen area and photo studio and is perfect for any food related project, including a full agency of passionate creatives. Don’t hesitate to stop by for a coffee!