Brand identity for Juristbyrån

Juristbyrån needed a new logotype and updated visual identity, to separate their identity from Swedbank. The new logo should ideally keep a connection to Swedbank and their coin symbol, used in the previous logo. My solution was to keep the minimalistic typography, with an updated, softer, but very similar font combined with a metallic umbrella symbol, symbolising the care taking nature of Juristbyrån's business. Together with a very minimalistic, modern design style we were able to signal trustworthiness and professionalism, but added humanity and warmth through clever copy.

My role: Art Director and designer
Agency: Kärnhuset/New Normal
Client: Juristbyrån

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I love branding (and food)

With 15+ years of Art Direction experience from both agencies and running my own consulting business, I can help with most things design related. I take on projects both individually and in collaboration with other creatives. Freelancer or full agency – it’s up to you.

I share a studio with a bunch of other creatives in a beautiful, old industrial building by Fridhemsplan, Stockholm. We work in different areas such as photography, illustration, content production, graphic and interior design, but all share a passion for food! The space (matstudionsthlm.se) includes a huge kitchen area and photo studio and is perfect for any food related project, including a full agency of passionate creatives. Don’t hesitate to stop by for a coffee!