KOLL visual identity

LånaBra rebranded to KOLL and needed a completely new brand identity. It was of course very important that the new identity signalled trustworthiness and professionalism, but they also didn't want to be perceived as boring and bureaucratic, but instead kind, warm and positive. It was also important that young people felt attracted to work there. In Swedish, Koll means "check" or "to keep track/be aware of something". The O in the logo resembles an eye, keeping track, and can be used as a separate symbol. The glitch in the logo resembles the action of focusing, tuning in to see something clearly.