Lernia – framtidens jobb

To highlight Lernia's competence in helping job seekers and employers find each other and connect, we created this communication concept with people searching for information. We wanted to put the spotlight on Lernia's extensive knowledge of the jobs of the future, so we put them in contrast to jobs that no longer exist, such as milkmen, lantern lighters and switchboard operators, to hopefully turn some heads and make people stop to read further. The campaign was featured on billboards and posters around Sweden, and was also animated for SoMe ads.