Lisa Johanna

Brand identity for life coach Lisa Johanna

Lisa Johanna is an inspiring life coach, yoga pro and entrepreneur. She lives by the ocean in Skåne, and in the summers she teaches yoga by the beach. I wanted her visual identity to breathe movement, flow and lightness – much like herself and her life philosophy. I designed a range of different gradient backgrounds in tones resembling the ocean, sand and sunsets, to be used together with a solid, grounded and clear headline font. The minimalistic, but sturdy and trustworthy logo is accompanied by a lighter, swirlier LJ symbol. I also created a set of social media templates to be used on Instagram and Instagram stories.

My role: Art director
Client: Lisa Johanna

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I love branding (and food)

With 15+ years of Art Direction experience from both agencies and running my own consulting business, I can help with most things design related. I take on projects both individually and in collaboration with other creatives. Freelancer or full agency – it’s up to you.

I share a studio with a bunch of other creatives in a beautiful, old industrial building by Fridhemsplan, Stockholm. We work in different areas such as photography, illustration, content production, graphic and interior design, but all share a passion for food! The space ( includes a huge kitchen area and photo studio and is perfect for any food related project, including a full agency of passionate creatives. Don’t hesitate to stop by for a coffee!