Brand identity for life coach Lisa Johanna

Lisa Johanna is an inspiring life coach, yoga pro and entrepreneur. She lives by the ocean in Skåne, and in the summers she teaches yoga by the beach. I wanted her visual identity to breathe movement, flow and lightness – much like herself and her life philosophy. I designed a range of different gradient backgrounds in tones resembling the ocean, sand and sunsets, to be used together with a solid, grounded and clear headline font. The minimalistic, but sturdy and trustworthy logo is accompanied by a lighter, swirlier LJ symbol. I also created a set of social media templates to be used on Instagram and Instagram stories.