Brand identity for cosmetics company Unique

Unique provides luxury hair and skin care products for hotels, including designing and manufacturing bespoke scents. They are the new kid on the block, on a market dominated by large, established international companies.

The identity naturally needed to be sleek and professional, to measure up to the established competitiors, but also we wanted to position Unique as a young, innovative, expressive and modern player on a quite conservative and old-school market.

The bold, electric blue and a logo with an attitude together with a neutral base colour palette and minimalistic, modern design hits the mark, paving way for their bright future.

My role: Art Director
Agency: Haus Grow
Client: Unique

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I love branding (and food)

With 15+ years of Art Direction experience from both agencies and running my own consulting business, I can help with most things design related. I take on projects both individually and in collaboration with other creatives. Freelancer or full agency – it’s up to you.

I share a studio with a bunch of other creatives in a beautiful, old industrial building by Fridhemsplan, Stockholm. We work in different areas such as photography, illustration, content production, graphic and interior design, but all share a passion for food! The space (matstudionsthlm.se) includes a huge kitchen area and photo studio and is perfect for any food related project, including a full agency of passionate creatives. Don’t hesitate to stop by for a coffee!