Brand identity for cosmetics company Unique
Unique provides luxury hair and skin care products for hotels, including designing and manufacturing bespoke scents. They are the new kid on the block, on a market dominated by large, established international companies.
The identity naturally needed to be sleek and professional, to measure up to the established competitiors, but also we wanted to position Unique as a young, innovative, expressive and modern player on a quite conservative and old-school market.
The bold, electric blue and a logo with an attitude together with a neutral base colour palette and minimalistic, modern design hits the mark, paving way for their bright future.